Bringing you great literature in African languages

Market FiftyFour

Market FiftyFour aims to build an online social impact e-commerce platform publishing and marketing affordable audio- and e-books in African languages, for stories written by African writers for an African audience – both on the continent and in the diaspora.

The first publication by Market FiftyFour is Sheekadii Noloshayada (The Story of Us) a collection of short stories - published in Somali - by Hanna Ali.

Why? Because there is a lack of available new books and literature in African languages. Limited access to stories means millions of Africans will never be exposed to new African literature and thousands of African storytellers will never be discovered.

To encourage consuming stories in African languages, books will also be made available as an audio book.


Marthe (1984, Addis Ababa) has a passion for creating access to information, services and goods. She is the founder and managing director of Market FiftyFour and can be reached on

Melat (1991, Dessie) believes in empowerment through the arts and literature. She is the co-founder and managing director of Market FiftyFour and can be reached on


Advisors: Udai Dhamija, Darla Rudakubana, Tinso Mungwe, Wangui Wa Goro


Follow us on Twitter and like us on Facebook